Ford Outsells GM For First Time In A Year

Anti-bailout anger at GM starts to show in car sales numbers...

Ford Outsells GM for First Time in a Year - Bloomberg

Ford Motor Co. (F) outsold General Motors Co. (GM) for the first time in more than a year and the second time in the past 13 years in March as GM offered smaller discounts and Ford boosted sales of new or refreshed models.

Ford’s light-vehicle deliveries in the month increased to 212,295, topping GM’s sales of 206,621, the companies said today. GM’s 9.6 percent sales gain trailed five analysts’ average estimate for a 20 percent gain. Ford’s 16 percent increase topped the average estimate for a 13 percent advance.

GM reduced discounts by $600 to $800 per vehicle in March from February, dropping them below the industry average of about 10 percent of selling prices, Don Johnson, GM’s vice president of U.S. sales, said yesterday. Ford, which doubled sales of the redesigned Explorer sport-utility vehicle, last beat GM’s sales in February 2010 and during a GM strike in August 1998.

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