BLOOMBERG: Black Friday Sales Numbers Are Meaningless
Nov 28, 2012 at 10:08 PM
DailyBail in Shopping, black friday, chart, charts and graphs, economy, economy, holiday sales, retail, retail sales

Don't believe the hype.

Nov. 26 (Bloomberg) -- Bloomberg's Michael McKee explains why you shouldn’t get excited over reports of sales gains on Black Friday.


The following chart from Merrill Lynch demonstrates that since 2006 there has been little correlation between Black Friday numbers and total holiday sales.

It pays to look at data, not hype.


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